Audience research task- Surveys!

In order to develop our understanding of our target audience we created surveys, from our initial understanding it is thought that young males are the primary target audience for British crime youth dramas. 


Here is a template of our survey, we sent this out to 20 people, within this 20 people we asked 15 late teenagers to adults and 5 middle aged people. 13 males and 7 females, this proportion because of the fact that males are the primary audience we are targeting, but the females we surveyed were all teenagers to adults this is because we wanted to question why they don't watch British crime youth dramas. 

Questionnaire for the Research of Film Genres and Audiences

Here is an example of how one of the surveys was answered. 

From this surveys we made graphs using microsoft excel, graphs displaying the group of people that chose crime dramas as their favourite genre and we also made a list of the answers given by sources that didn't like Crime dramas.

Here is the graph displaying both males and females and showed the frequency of those that liked crime dramas, as you can see it is clear that our predictions were right since no females liked crime dramas.


In response to this information we surveyed one of the females personally and asked her why she doesn't like the British crime drama genre.

In the video we can see that the source states that she doesn't like the violence in the genre and that there are no women presented in the genre. In fact what she says clarifies our expectations of what females think about the crime drama genre. This means that our film could possible engage a larger audience.